G6 redesign
- redesign & print -
Creative Brief
The Client for this project wanted a complete redesign of the previous Pdf flyer while keeping all of the original content. The Pdf flyer is used to sell advertising to potential sponsors. It explains the Client’s company, their mission, the events and special packages to be a sponsor at ParkerFest. The Client’s main objective for the final project was something that was easy to read/understand and that attracted the attention of potential sponsors. The redesign was also expected to remain in the original count of three pages.
The Cover
On the cover, I wanted to emphasize and give more importance and focus to the event title as well as the company’s brand logo, which felt lost on the original. I also reorganized the images on the cover by selecting 5 representative of the overall event and giving it a cleaner look. With one image being the main center piece to draw the eye and a banner of smaller images bordering the bottom.
Page 2 & 3
For the following two pages I read through the text and separated it into hierarchical sections that would stand out and increase readability. I wanted to create a more dramatic text hierarchy then the original document that would make it easier for readers to pinpoint the different segment topics. Keeping related sections in close proximity. I used colors from the ParkerFest logo to emphasize section titles and contrast with the following subtext. The end result gives the text room to breath and gives the eye a place to rest. Also utilizing a side bar on both pages to give the eye a rest and fill with the event schedule and social media presence information.